Microsoft Says Ciao to Online Shopping Search

Microsoft Says Ciao to Online Shopping Search
August 30, 2008
http://www.WebProNews.com

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Microsoft Says Ciao to Online Shopping Search
Chris Crum | Staff Writer

Buys Greenfield Online for Nearly Half a Billion

Microsoft is looking to boost its online shopping search market
share. The company has announced an acquisition of Greenfield
Online, owners of popular shopping search site Ciao.com.

This is the largest purchase Microsoft has made in a while. T
he company appears to be playing around with the money it had
left from the Yahoo deal falling through. They dropped 486 million
big ones on this one.

According to ComScore, Ciao has over 26.5 million unique visitors
per month, and the site features over 5 million product reviews.
Still, there is some question as to why Microsoft would spend such
a large amount of money on such a purchase. MG Siegler at
Venture Beat writes:

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Microsoft's play here is apparently to become more ingrained in
European consumer search and online habits. Going after more
shopping traffic seems questionable considering the laughable
move it made back in May to pay users to use its Live search engine
to look for purchases to make. Given that Microsoft's search share
once again fell last month, it appears that strategy failed, as we
thought it would.

Greenfield is not all about shopping search. It is well known for
online surveys, but Microsoft is apparently not interested in this
division of the company. Microsoft will sell it to an already
existent, but unspecified buyer, according to PaidContent.org.

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Microsoft says Ciao's technology platform, online community, and
extensive merchant relationships will be integrated within the Live
Search platform to deliver a "richer, more rewarding" experience
for advertisers and consumers. Microsoft also says its search has
three objectives:

- Deliver the best results

- Simplify key tasks

- Innovate in the business model
(or simplify how consumers research and purchase online)

"Work is ongoing to ensure that Live Search delivers across all
these categories, building on recent progress including the
acquisition of Multimap and the decision to open a European Search
Technology Centre this financial year," says Microsoft.

Will any of this have a significant effect on Microsoft's search
market share? That remains to be seen, but the general feeling
is a skeptical one.

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Google's New Blogger Features
Chris Crum | Staff Writer

Google's Blogger is unleashing some new features to make blogs using
the platform more social. They will be rolling out these features
over the next several weeks.

They want bloggers to be able to view the people that read their
blogs, and will provide a gadget allowing users to display those
people on the actual blogs. The way they are accomplishing this is
through a "Follow this Blog" link that will appear on all Blogger
blogs. Who is following whom will then be shown on the Blogger
dashboard and in Google Reader, for those who use it.

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Marshall Kirkpatrick at Read Write Web chalks up what Blogger is
doing as Google's attempt to push RSS into the mainstream:

For all its supposed simplicity, Really Simple Syndication or RSS
has continued to confuse and intimidate millions of people online
years after its introduction...

"Follow this blog" is a clear call to action and those words will
soon grace the header of every blog on Blogger.com around the web.
When users click that link they'll be taken to either a tab on
their Blogger dashboard, presumably if they have an account and
are logged in, or be introduced to Google Reader, the company's
RSS reader. It's a simple, brilliant plan and we wonder what
took so long.

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Kirkpatrick is probably right in that the mainstream public is
still confused about RSS. The reason I agree with this is because
out of all of the people I know that don't work on the Internet,
none of them use it. Many of them do have gmail accounts, however,
and could get sucked into the world of RSS without even realizing
it with what Google is doing.

"Follow this blog" has a kind of Twitter sound to it, which could
appeal to the social mindset. Blogger will also be integrating
Google Friend Connect into the mix as to further increase the
social aspects of blogs. Movable Type also announced new social
features recently.

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Ablewise TouchDown Issue 080826-043 (Weekly Newsletter)

Ablewise TouchDown Issue 080826-043 (Weekly Newsletter)


In this issue of TouchDown, we would like to talk about our enhanced Ad Posting Process.


Table Of Contents

- Ad Posting Process
- News Flash Of The Week
- Article Of The Week
- Top 10 Ads Of The Week
- Top 10 Advertisers Of The Week
- Surveys
- Get Traffic!
- Premium Membership
- Add Profile Pictures
- Send Us A Testimonial
- Contact Us

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Ad Posting Process

In this day of advanced technology, everything is about speed and efficiency; from buying a cup of coffee to purchasing something off the Internet. Nobody wants to queue for an extended period of time to purchase something, go through a long and tedious process of filling in a form or registering for an account.

Efficiency is foremost for Ablewise.com. Hence, it is extremely important to Ablewise.com Classifieds that our users are able to post their classified Ads up as soon as possible, so that they can get sales in the shortest amount of time. With this in mind, the Research and Development team of Ablewise.com has looked into and streamlined its Ad posting process.

Users now no longer have to click a multitude of "Next" buttons, and only have to go through 2 pages of Ad details to be ninety percent of the way through in making their Ad live. To make it even simpler and the process shorter, after choosing the country/region and category/sub-category of an Ad, only three fields: the 'Available To' field, 'Ad Headline' and 'Ad Description' are made mandatory. You can of course choose to provide more details for the Ad that your potential buyers might be interested in.

To start the Ad posting process, simply click on http://www.ablewise.com/ads/postFreeAd/ to post a Free Ad, or http://www.ablewise.com/details/PowerAd/ to post a Power Ad.

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News Flash Of The Week

On Monday, CEO John Riccitiello sent an open letter to Take-Two chairman Strauss Zelnick saying that EA's existing offer to acquire the smaller game manufacturer for $25.74 per share would officially expire just before midnight Eastern time on Monday. It sounds like EA is simply losing patience.

Over the weekend, the two had discussed the prospect of Take-Two providing a non-public management presentation to EA concerning the company's internal perception of its own value. Zelnick agreed to that, under the condition that EA would enter a confidentiality agreement.

EA originally offered to buy Take-Two in February, almost certainly a response to Vivendi's acquisition of Activision late last year. With Take-Two absorbed, EA would retain its spot as the biggest video game manufacturer.

That original hostile $2 billion offer has already expired.

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Article Of The Week

Buying A Used Car

Buying a car is such a big decision. Does it fit the budget? What size car do I want? Do I pay more to buy new? Will I be "scammed" if I buy used? Where do I start if I want to buy a used car for sale?

With many people leasing cars and trading in larger vehicles for smaller ones due to climbing gas prices, a vast variety of used cars are for sale. Some of these vehicles may still have their factory warranties which do transfer to a second car owner. They may have only been driven for a short time. Making the decision to buy a used car may not be an easy one, but you can still feel confident about your purchase. There are many factors to consider. Used cars for sale require the purchaser to do a lot of their own research. This careful research will get the individual a great car without the huge depreciation that comes with buying a new car.

Some things to consider when looking at used cars for sale are whether the car has been in an accident or a flood. Finding this information may seem like a difficult task, but VIN numbers can be traced to see the car's "past life." This is called a vehicle history report. Research what problems have been associated with the particular used car you are interested in purchasing. With the use of the internet, you can easily find out the reliability, prices of similar cars, features and pictures of the cars you are interested in purchasing. Popular classified sites like Ablewise.com are a sure place to find good deals. Getting a great price on a new car is often difficult; used cars are priced lower and the seller will usually be more willing to negotiate. Arrive prepared by checking the Kelley Blue Book value of the vehicle. When buying used cars for sale, it is best to be flexible.

Find a few models and makes you are interested in. With the money you save buying a used car for sale, you may be able to afford a more luxurious model than if you buy new. If getting the latest model car is not a priority and price is a big factor, a used car for sale may be right for you.

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Top 10 Ads Of The Week

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Top 10 Advertisers Of The Week

TouchDown will feature, every week, the top 10 advertisers that have a good number of active and well-written Ads with interesting pictures. If you happen to see an advertiser whom you think is fantastic, why not recommend him/her to us?

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Surveys

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Get Traffic!

Our Power Ads have once again exceeded the expectations of our users. On average, a Power Ad user gets back 2.5 times the amount of money he put into posting the Ad. Our top advertisers told us they can get more than 8 times back for every Power Ad they post! Read more about our Power Ads or post some today!

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Premium Membership

Upgrade to a Premium Member (Silver or Platinum) and get exclusive benefits! Read more about the various benefits or upgrade today!

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Add Profile Pictures

Add a profile picture and stand a chance to be featured in our weekly newsletters! Simply go to your Manage Pictures page and upload some photos of yourself. We accept all files in jpg, png or gif format.

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Send Us A Testimonial

Have you had any good experience with Ablewise so far (be it with our classified Ads, design, features, ease of use or customer service)? Send us a testimonial and have it shown on our dedicated testimonial page with a link to your personal profile and website URL! Be sure to upload a photo of yourself first before sending us a testimonial (see above).